Last updated: 5 June 2025
At Brownhills Musical Theatre Company (BMTC), we’re all about making great theatre – and part of that means understanding how people use our website so we can spread the word about our shows more effectively. This Cookie Policy explains what cookies we use and why.
What are cookies?
Cookies are small text files that websites store on your device when you visit. They help sites remember things like whether you’re logged in, what pages you’ve looked at, and your cookie preferences.
Why we use cookies
We use cookies for a few reasons:
1. Essential cookies (Strictly necessary)
These make our website work. Without them, you wouldn’t be able to do basic things like navigate the site or access secure areas. These cookies don’t collect any personal information and cannot be switched off.
2. Analytics cookies
These help us understand how visitors find and use our site. We use Google Analytics to learn things like:
- Which pages are popular
- Where people come from (e.g. Facebook, Google)
- How long visitors stay
This helps us improve the website and track the effectiveness of our publicity. We only load these cookies if you give us permission.
We configure Google Analytics to anonymise IP addresses and don’t use it to track individuals across websites.
3. Marketing & mailing list cookies
If you sign up to our mailing list or fill in a contact form, we may use cookies (or similar technologies) to help ensure that process works smoothly. For example:
- Remembering that you’ve signed up so we don’t ask again
- Tracking which campaigns have driven sign-ups (with consent)
Again, we only use these with your permission.
Managing your cookie preferences
You’ll see a banner when you first visit our website. This lets you:
- Accept all cookies
- Reject non-essential cookies
- Choose which types of cookies you’re happy with
You can change your preferences at any time by clicking the “Cookie Settings” link in the footer (coming soon!).
Mailing list data
If you choose to join our mailing list:
- We’ll only collect the information you provide (like your name and email)
- We’ll only use it to send show updates, news and opportunities
- You can unsubscribe at any time using the link in any email
We do not share your data with third parties for marketing purposes.
Questions?
If you’ve got any questions about cookies or privacy, feel free to email us at [your email address here].
This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
